Warped Tour Teams Up With Beatport For Three Year Deal

The Vans Warped Tour has teamed up with Beatport to bring the stage to the tour for a three year deal. This year was the first year the EDM stage was on the tour and featured a variety of EDM…

Warped Tour Teams Up With Beatport For Three Year Deal

The Vans Warped Tour has teamed up with Beatport to bring the stage to the tour for a three year deal. This year was the first year the EDM stage was on the tour and featured a variety of EDM artists and DJs. You can check out more info, after the break.

From Billboard: “Beatport came out to one of the Texas shows, we hung out a little bit and we talked about things we can do for the next three years together,” Lyman says. “This is year one with Beatport. It’s been a couple of months, maybe a month and a half, since right before the tour, we put this together. I think they are coming out to learn the tour and look at ways they can potentially help us a little bit and maybe how we can bridge a little bit more with our audience. And they may have certain artists that would fit the Warped crowd that might be good.”

With each company looking to push their individual brands towards new audiences, the partnership makes a lot of sense. And, while they come from different musical backgrounds, Warner sees more similarities than differences.

“The parallel here is the platform. As a platform Beatport breaks artists, it breaks songs, it breaks labels…f it actually breaks genres as well as they come on,” Warner says. “The one thing with Warped, and Kevin especially, is he is just focused on breaking out new music first. There are many artists who broke at Warped tour. And it might not have been the first week, it could have been the last week because they built up that momentum throughout the country over the tour. And if you’re playing a kick-ass set, you connect with the crowd and that gets documented and shared the right way it can happen within one tour, one summer, where you just blow up. So that’s the similarity I love about Beatport and Warped tour, within a short amount of time you can earn your stripes, get credibility and break out quickly, and that will influence the rest of your career. I just saw Skrillex play in Denver at Red Rocks this weekend, and he won’t forget those years he played that tour.”